Nessim Higson

An Overview

• Past

I began my career at the intersection of advertising and the early digital landscape, moving between campaign worlds and emerging interactive platforms. I worked with global brands and cultural institutions, learning how to shape narrative and identity across shifting media environments.

_ Present

Over the past decade, my focus has been on creative organizational design. Building, leading, and maturing internal creative studios. At Squarespace, I led the global web design group and founded Web Concepts, an internal team dedicated to innovation. At WeTransfer, I helped scale the Creative Studio into an internationally recognized practice that blended brand, editorial, and campaign expression.

I founded IAAH as a space for multidisciplinary making. A studio dedicated to identity, visual systems, and narrative clarity.

My current work extends into Synthography. Exploring new forms of image-making and brand expression through computational and generative practices. This is less about tools, and more about expanding the language of visual storytelling.

Recent Work

/ Future

I’m focused on how brand identity and visual systems evolve as Gen AI becomes integrated into the creative process. The value of these tools isn’t in replicating existing styles or workflows, it’s in the ability to establish new aesthetics, new narrative worlds, and new ways of expressing meaning.

This shifts the role of creative direction from producing outputs to shaping the systems and conditions that generate them. Guiding tone, language, form, and coherence across many expressions.

I’m interested in collaborating with teams who understand brand as a living system, capable of evolving, expanding, and adapting with intent … not just consistency.